Hey, I’m Matt—a product & design leader with over 20 years of experience focused on driving product innovation, business growth, and fostering a culture where teams flourish in both B2B and B2C markets.

Currently, I’m Head of Design at Sporttrade.

Sporttrade, a sports betting exchange.

Building a world class design practice & an award-winning sports betting experience.

I'm passionate about designing design teams, mentoring the next wave of design leaders, and empowering my team to create innovative products and experiences that solve real-world problems and delight users.

Leadership Principles

  • Outcomes over outputs

    Focusing on outcomes that align to business goals and metrics enables the design team to be more nimble and adjust to changes in strategy, roadmap, and priorities. This keeps morale high and the team invested.

  • Executive partnership

    Drive strategy by embedding design at the leadership level. Align with leadership to influence and shape initiatives into compelling product experiences that solve strategic business and user challenges.

  • Without borders

    Design is too important to be left to the designers. Collaborate horizontally to align outcomes across teams within the organization.

  • Build trust

    Create a culture and build a team that trusts each other and feels like they are in a safe place to do their best work.

  • Always a mentor

    Designers need a place they can grow into their best version of themselves. I’m an advocate for growing and empowering the next wave of design leaders.

  • User-centered innovation

    Create intuitive and user-friendly, differentiated experiences that effectively drive user adoption and engagement.

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Transforming B2B products with research-driven innovation and establish a multifaceted UX design team.

ADPList + ECH/OS Leadership ebook

PUBLICATION

“As much as we always want to dedicate 100% of our impact to the user, it’s important to know AND understand the KPIs and other metrics for the business so that when working with product and prioritizing roadmaps, you are contributing to the greater impact of the business.”

SPEAKING

Embrace the Chaos

I was a design lead (on an amazing team) behind the launch of Xfinity Mobile in 2017. In the midst of building our experience, I was invited to speak at a UXD summit for Think Company. “Embrace the Chaos” is about being adaptable, not fighting the insanity that is to come when building a complex product, and instead embracing and using it to your advantage.